Look at what is included when you rent a website from Cheltenham Group
1. FREE Domain for 2 years
The website domain is your website address such as www.yourname.com. If you don’t already have a domain name we can set one up for you and this is included within the website rental price.
2. Free Website Hosting
In order to have a website it needs to be hosted somewhere. Our pricing plan includes free web hosting using our own high speed web server..
3. Customised Menus
We will implement a customised drop-down menu across the top of your website so that your visitors can easily access your pages such as the ‘homepage’, ‘about us’ page, ‘contact u’s page as well is your pages describing your products or services.
4. Home Page Image Slider
If you want we can implement a slider at the top of your home page. The slider will display a number of images in succession describing what your company does as well as other relevant details.
5. Mobile Responsive
These days over 50% of Internet users use a mobile device such as a phone or tablet rather than the traditional laptop or desktop computer. It is vital that your website is what is called Mobile responsive. This means that the content will display correctly on a mobile phone as well is on the desktop or laptop. This is also an important Google SEO factor. All our websites are Mobile responsive.
6. Google Interactive Map
We can embed a Google map directly into your contacts page. This is an interactive map and allows visitors to zoom in or zoom out to see exactly where your premises are located.
7. Contact Form
A contact form on your website allows your visitors to quickly enter their details and when they click on the submit button these details will automatically be emailed to you. This is a great way of interacting with your potential customers and allows customers to contact you even when you’re not available, 24 hours a day, seven days a week.
8. Weekly Hosting Backup
It is vital that your website is regularly backed up. All our websites are set up to automatically make a backup once a week. In addition for different versions of the backup are stored. This means that the first time the backup runs you have one backup copy. The second week the backup runs and you have two backup copies. The third week when the backup runs you will have three backup copies. Then on the fourth week once the backup is completed you will have four copies of your website safely backed up. When the backup automatically runs in the thrift week the first copy of the backup will be overwritten. This means that you are protected by having four generations of backups for your entire website.
9. Content rewriting
Where necessary I can help rewrite your content so that it is more friendly to the search engines, such as Google. Copywriting is an important element when it comes to promoting your website within the search engines.
10. CMS – Self Edit
CMS is short for contact management system. This sounds complicated but all it means is that once I have created the website for you and you are happy with the design I can hand over the maintenance and updating of the website to you. This means that you can make any changes you want such as adding or editing text and also uploading pictures. If you wish you can create new pages or delete existing pages. This puts you in control. It also means that every time you want to make a change to your website you don’t have to pay me to do it, you can do it yourself for free. Our pricing structure includes free access to my acclaimed online training resources so you can easily learn how to do this for yourself.
11. Comments disabled
All our websites are based on a platform called WordPress. By default WordPress allows visitors to leave comments on your website which sounds like a great idea. However in reality there are lots of automated software that will look for places on the Internet where they can leave comments which usually invite you to buy a product you don’t really want and Google are on record as saying that if your website contains a lot of spam comments then your position within the search engine results may be penalised. For this reason we disable the posting of comments on all of our websites.
12. Free WordPress training
Free WordPress training is included within our pricing structure. I have been delivering website and SEO training for over 20 years and well over 40,000 people have subscribed to my premium online training courses. You get access for free.
13. Perth time zone coded
I will code your website for your local city. So if you live in Perth the website will be coded to tell Google that you are in or near Perth. This means that Google knows where you are and this will help with your local search engine optimisation.
14. Australia language coded
I will code your website for your local language. So if you are within Australia I will code the language for English Australian which will help with your SEO within Australia.
15. Permalink customisation
This sounds complicated but it basically means that the filenames of your webpages will be optimised to reflect the content of those pages. Again this is an important SEO factor and is included within the price.
16. Up to 5 email addresses
If I create a website for you using a domain name such as www.yourname.com then I will also create matching email addresses for you so you can use email addresses such as email@example.com.
17. Automatic website updates
Your website will be customised so that all the necessary elements such as WordPress, themes and plug-ins will be automatically updated for you.
18. ½ price seminar vouchers
If you live in or around Perth and wish to attend any of my one-day premium seminars you will get a voucher which will automatically give you a 50% discount off the regular prices. Currently I run regular seminars on how to use WordPress, how to optimise your website using SEO and also how to create, set up and optimise a YouTube channel.
19. Premium WordPress Theme
WordPress is supplied with a number of free themes. A premium theme is an advanced theme that you have to pay for. If you choose one of our plans that includes a premium WordPress theme then this will be installed and customised for you within the price.
20. Number of web pages
Within a website you normally have a homepage as well as a number of other pages. Other pages will include things like and about us page, a contact page as well as other pages relating specifically to your products or services.
21. Stock Images
I can supply stock images for use within your website. These images are from a professional photo library and are not simply images stolen using Google. Each image can be resized as required for your particular website.
22. Website Search Option
A search box may be displayed at the bottom of your website pages, will allow your visitors to type in a word or phrase and search all the pages within your website. This is especially useful for larger websites.
23. Search Engine Submission
Once your website has been completed we can submit the website address to Google so that they can index it and you will show up within the Google search engine results.
24. Cache setup
All buy websites include the installation of what is called a cache. You don’t need to know exactly how this works but the point is this will speed up the loading of your webpages when viewers look at your website. The loading speed of your website is an increasingly important SEO factor.
25. Blog Integration
I will create a blog within your website. You might think this sounds very old-fashioned but the trick is you do not call it a blog you call it something like news. Blogs work in different ways from websites. Your website should contain normal pages for things like your homepage and contact page where is your blog or contain pages that are more spontaneous, more of the moment, such as maybe special offers or tips and tricks or maybe deal of the month. I will of course give you advice on how to use this and the blog will be accessed via the customised drop-down menus that I will set up for you.
26. Blog Category Customization
I will set up customise categories for your blog posts which will help optimise your blog in terms of search engine optimisation. For instance let’s say you have two areas within your company one for rentals and one for sales, then I can set up to categories one for sales and one for rentals. Once this is done all your blog posts relating to sales will go within the sales category and all blog posts relating to rentals will go within the rentals category. Again this can help with promoting your website.
27. Includes 3 blog posts
I will create 3 SEO optimized blog posts, which will help with your search engine optimization.
28. Star rating system
I will set up a star rating system that should show up within the Google search engine results. You promised seen these when you search for information within Google. Normally when you do a search 10 results are displayed on the first page, and normally each result includes a title, a link to the website and also a description. If a star rating is displayed, giving a rating from 0 to 5, then this makes your website stand out within the search engine results. It can have an enormous influence on the click through rate, from the search engine results to your website.
29. Social Media Integration
If you already have social media such as YouTube, Twitter and Facebook then we can include buttons within your website that will link directly to your social media. If you select a plan where we create social media sites for you then of course we will link to the social media sites from within your website.
30. Photo Gallery
A photo Gallery is a nice way of displaying information to your customers. I will set up the gallery, if required, so that when people click on a picture it opens up with a larger display and allows you to easily few other pictures.
31. Call now button
A call now button is a button that is displayed at the bottom right hand corner when your website is viewed on a mobile phone. If visitors scroll up and down the page then this call now button remains displayed at the bottom right hand corner so that it is always visible. This means that if people want to phone you are suddenly having to search for the website they just simply click on the conveniently located call now button and this will ring your office number.
32. HTML site map
And HTML site map is important for your website SCO. The HTML site map is simply a page that displays links to all your other important webpages. This helps Google to index your website within its search engine and also makes it easier for visitors to find a particular page within your website. I will set up this HTML site map so that it is dynamic. What this means is that if you add new pages, or delete existing pages the site map page will automatically be updated, so that only valid pages are listed.
33. Social media share buttons
Social media share buttons allow your visitors to easily share information from your website to the various social media sites such as Twitter and Facebook. This is a great way of extending the reach of your website.
34. Image Alt Tags
If you upload an image to your website Google doesn’t necessarily know what this image is about. For each image that is uploaded I will customise what is called an alt tag. This tag is not visible to humans normally but can be read by Google and can significantly help with your website SEO.
35 .Title optimisation
The HTML title of each webpage will be optimise to help your site get found within the Google search engine results. This title is not normally seen by humans, it is not displayed on the web page, but rather it is encoded behind-the-scenes and is primarily for Google’s benefit. A good title can have an enormous effect on your website’s search engine optimisation.
36. Description optimisation
This is similar to the HTML title but rather than a short title it allows a longer description to be displayed within the search engine results. Every time you do a search within Google, you will see normally 10 websites displayed and each website there is a title, web address and description. A good description can have an enormous effect on your click through rate.
37. Anchor Text optimizations
The phrase anchor text simply relates to the text within a text link. What this means is that so you have a paragraph on your website that says something like ‘click here for more information’ then we will optimise the text within the link, using standards recommended by Google. Again this can have a large positive effect on your website search engine optimisation.
38. Inter-page linking
Google recommends that you have links between your important website pages and that these links are what are called text based links. We will implement inter-page linking using Google recommended best practices.
39. Free SEO online training
If your package includes free search engine optimisation training then you will receive free access to my premium online SEO training courses. Over 40,000 people have signed up for these well-regarded training courses and they will help you apply search engine optimisation techniques to your own website and importantly they will be updated on a regular basis so that you stay informed about current SEO trends.
40. Image file size optimization
Google recommends that you optimise your image file sizes to be as small as possible. This will have the effect of increasing the loading speed of your website pages, and website loading speed is an important SEO factor.
41. Folder optimization
Google recommends that you use a hierarchical structure when designing a website. This means that let’s say your website was about a pet shop, then you could create a folder called Cats, another folder called dogs and another folder called fish. Once the folders have been created, all your webpages that relate to Cats would go into the ‘Cats’ folder, all the pages relating to dogs would go into the ‘Dogs’ folder and so on. Again this is an important SEO factor. Customisation of your folders is included within some of our pricing plans.
42. File name Optimization
The file name of every web page, the name of every image and the name of any downloadable document will be optimised to reflect the contents of the page image or document. This is something that Google recommends and again will help with your search engine optimisation.
43. Heading Optimization
The first paragraph on every page within your website needs to be coded as what is called a ‘heading 1’. In addition the text within this heading should relate to the content contained within the page. You can also create additional headings such as a heading two and heading three. This is a basic SEO technique that most website designers either don’t seem to know about or cannot be bothered to implement. It is however of fundamental importance when it comes to optimising your site for the results within the search engines.
44. Advanced SEO for keywords
If you supply me with a short list of important keyword phrases I will do my best to incorporate these within the website, not just simply within the text but also within other SEO important areas of your website. This means that your website will have a much better chance of showing up within the search engine results in response for a Pacific search relating to your products or services. However it is important to realise that neither I nor anybody else can guarantee that your search engine will be displayed within the first page of the Google results. Think about it, only 10 pages can be displayed on the first page of Google, so if 20 different SEO companies gave that guarantee that at least 10 of them are lying. In fact Google tells you that if a search engine marketing company guarantees a first page listing within Google then you should think very carefully about using them.
45. Google Analytics
Google offer a free service called Google analytics which once installed will monitor your website and you can access the information to see who is using your website and how interact with your website. For instance you can see the geographical locations of your website visitors and also other relevant information such as the phrase they use to find your website within the search engine results.
46. Google Search Console
this is another free service offered by Google and is aimed to be of use to people who have their own websites and wish to optimise the website’s so that they show up as well as possible within the Google search engine results.
47. XML sitemap
An XML site map is different from an HTML site map. The XML site map is not visible to humans it is simply a file, satiated with your website that Google can read and gain information about your website. Google strongly recommends that your website should have an XML site map and if you have one it can help with your search engine optimisation.
48. Animated buttons
An animated button is purely a button that when clicked will link to another part of your website, but is animated to the extent that when you move the mouse over it, it will change colour making the buttons appearance more interesting.
49. Testimonials widget
If you can supply the name, testimonial and photograph of up to half a dozen satisfy customers we will format these into an attractive testimonial section within your website.
50. Page Builder integration
We will install an advanced page builder program allowing you additional control over the layout and formatting of your website. By using this page builder program you will be able to have a website that looks great and works well with Google.
51. Pricing table
If applicable to your needs we can install and customise a pricing table for you. This typically takes the form of three columns with the first column offering a low price option, the middle column displaying the most popular option while the third column displays the most expensive option.
52. Customised footer
A customised footer which is displayed on every page within your website can contain additional features such as your phone number or other contact details, your logo or indeed anything that you want.
53. Downloadable documents
You can have downloadable documents embedded within your webpages. This means that visitors can download important information via a document such as a word document or PDF document, and this can include brochures, features summary, order forms or any other relevant documentation.
55. Google AMP optimization
AMP is a standard that Google recommends for use with websites and mobile phones. This can greatly increase the website optimisation with regard to visibility within the search engines.
The word Favicon is short for favourites icon. This doesn’t affect the SCO of your website, it is more to do with branding of your website. This icon is often displayed in the title bar of your website when viewed by visitors. Additionally if your visitors bookmark your website then when they view their bookmarks this icon will be displayed next to your entry within the bookmark.
57. Image file name optimization
The file name for each image that we uploaded to your website will be customised to reflect your important keywords. This is an important factor relating to how well your website shows up within the search engine results.
58. Image pixel size optimization
Each image that is uploaded to your website will be pre-sized, prior to uploading so that the image displays with the correct height and width within your website pages. This can have an effect on the loading speed of your website
59. Doctype specified
This is something that Google recommends and is coded in the background of your website. It is for Google’s benefit your website visitors will not be aware of it.
60. Canonical tag definition
This is something that Google recommends and is coded in the background for you. You do not need to really understand what it’s to do with nearly that Google recommends it therefore it’s a good idea to implement it.
61. Google analytics plugin
This plug-in will allow you to access your Google analytics from within your website rather than having to visit the Google analytics website. It makes accessing your Google analytics statistics much easier for you.
62. Popup Message
A pop-up message can be displayed after a predetermined interval and can be used as a call for action or to direct your visitors to a particular part of your website.